The use of negative space on editorial spreads. I absolutely love it, and the best part is, I have no clue who started it! I've seen this editing technique used in such mags as Elle, Vogue (shocker!) and W just to name a few. It's such an interesting way to let readers view images. Let the photograph rise a few picas from the bottom of the page and expose some white - it's not a crime, in fact it's exciting!
If Elle magazine wasn't so good at varying its use of negative space I would be fed up and annoyed; but by changing the way negative space is exposed, it becomes interesting and a great way of designing pages. W magazine goes as far as leaving an entire page of white space with only the styling credits. Sometimes you'll see two images on a page - a great way to save money on pages and create an interesting dichotomy of images if done properly.
Using negative space is a tool highlight and downplay images to make the reader look at the image differently. Major bummer though, when magazines post their photo shoots online, they don't put the pages online, only the images. So no photos in this post
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment